AI search fix
Organisation schema for AI search
Organisation schema is schema.org JSON-LD naming your business, canonical website, logo, and optional sameAs profiles. AI systems and search engines use it to disambiguate who owns a page — especially when your brand appears on marketplaces or partner domains. Publish it on the homepage or a canonical about URL, match every field to visible footer or contact content, and validate live HTML after deploy. Google does not require Organisation schema for every generative AI feature, but wrong or missing markup makes it easier for assistants to misstate your name, URL, or support channel. Accurate schema does not guarantee AI citations.
Pair Organisation markup with crawl readiness: if GPTBot receives 403, parsers never see your JSON-LD. Fix robots.txt and Cloudflare before buying another schema plugin.
Add Organisation schema in five steps
- Confirm AI crawlers can fetch your homepage (robots.txt plus CDN allow rules).
- Gather facts: trading or legal name, https URL, logo URL, contact details shown on-site.
- Add JSON-LD with @type Organization and @id on your homepage URL plus #organization.
- Include sameAs only for profiles you actually link in the footer.
- Validate in view-source and Rich Results Test — fix errors before the next deploy.
Free · 2 minutes · no card
See what AI crawlers hit on your site
Technical blockers, missing context, weak AI-readiness signals — in one HTML report.
You'll get an HTML report on Organisation and other schema.org types detected on your domain.
Frequently asked questions
Where should Organisation schema live?
Most sites use the homepage. If /about is the canonical brand URL, place it there — avoid conflicting Organisation blocks on every template.
Do I need WebSite schema as well?
WebSite with potentialAction can complement Organisation on the homepage. Keep one consistent @id graph so parsers do not see conflicting domains.
Will Organisation schema force ChatGPT to cite us?
No. It reduces ambiguity when pages are fetched. Citations still depend on relevance, trust, and each platform's rules.
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