How to optimise your website for AI search

AI search optimisation means making your public pages easy for AI crawlers to fetch and for ranking systems to trust. Start with crawl access and robots.txt for GPTBot-class bots, remove CDN or WAF false blocks, add accurate schema.org JSON-LD, and write concise answer-first copy on key URLs. For Google Search and AI Overviews, Google treats this as an extension of solid SEO — not a separate file hack. Optional llms.txt comes after crawlers can reach your site.

Avoid publishing thin FAQ farms that repeat competitors. One clear page per real customer question performs better than dozens of doorway URLs. Re-test after CMS or security updates, because new plugins often reintroduce disallow rules overnight.