AI search fix
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) prepares a website so AI search systems and assistants can crawl, parse, and fairly evaluate your content. It overlaps technical SEO but adds AI-specific work: robots.txt for GPTBot-class bots, edge allowlists, schema.org JSON-LD, optional llms.txt, and answer-first copy. GEO does not guarantee rankings or citations in ChatGPT, Perplexity, Gemini, or Google AI Overviews — each platform chooses sources independently.
Most GEO work is foundational: unblock trusted AI crawlers, fix misleading disallow rules, validate structured data, and state who you serve in plain language on key URLs. Audits and implementation guides help, but outcomes still depend on crawl access, content quality, and platform policies.
Core GEO work areas
- Crawl access: robots.txt, CDN or WAF rules, HTTP 200 on priority pages.
- Structure: schema.org markup and clear hierarchy for parsers.
- Optional llms.txt: a short markdown map after crawlers can reach the site.
- Content: concise answers, real FAQs, facts that match what you sell.
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Technical blockers, missing context, weak AI-readiness signals — in one HTML report.
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Frequently asked questions
Is GEO the same as SEO?
GEO builds on SEO fundamentals but focuses on AI crawlers, structured data, and citation-ready copy. Rankings and AI mentions are related, not identical.
Do I need a GEO tool?
A structured audit helps when blocks are hard to find. You can start with robots.txt, server logs, and schema validation before buying software.
Will GEO guarantee ChatGPT or Perplexity citations?
No. GEO improves readiness; platforms still decide whether to cite you based on relevance, trust, and competition.
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