AI search fix
How to implement GEO strategies on your website
Generative engine optimisation (GEO) strategies work best in a fixed order: prove AI crawlers can fetch your pages, align robots.txt and CDN rules with that goal, validate schema.org JSON-LD on key URLs, sharpen answer-first copy on money pages, and only then publish optional llms.txt. Skipping crawl fixes while publishing new AI-focused blog posts rarely helps ChatGPT, Perplexity, or Google AI Overviews surface your brand.
Treat GEO as ongoing technical hygiene plus content quality, not a one-time keyword stunt. Re-run checks after CMS updates, security plugins, or Cloudflare rule changes because those edits often re-block GPTBot-class bots without warning.
GEO implementation order
- Audit HTTP status and redirects on homepage, pricing, and top product URLs.
- Update robots.txt and edge rules to allow trusted AI user-agents you want.
- Add or fix Organisation, Product, and FAQ schema where facts are stable.
- Rewrite priority pages with a direct answer in the first paragraph and real FAQs.
- Publish or refresh llms.txt only after crawlers return 200 on linked URLs.
- Notify search engines of material URL changes with IndexNow where supported.
You'll get an HTML report to baseline crawl, robots.txt, llms.txt, and schema before you execute a GEO roadmap.
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