AI search fix
How to implement GEO strategies on your website
Generative engine optimisation (GEO) strategies work best in a fixed order: prove AI crawlers can fetch your pages, align robots.txt and CDN rules, validate schema.org JSON-LD on key URLs, sharpen answer-first copy on money pages, then publish optional llms.txt. Skipping crawl fixes whilst publishing AI-focused blog posts rarely helps ChatGPT, Perplexity, or Google AI Overviews surface your brand.
Treat GEO as ongoing technical hygiene plus content quality, not a one-time keyword stunt. Re-run checks after CMS updates, security plugins, or Cloudflare changes — those edits often re-block GPTBot-class bots without warning.
GEO implementation order
- Audit HTTP status and redirects on homepage, pricing, and top product URLs.
- Update robots.txt and edge rules to allow trusted AI user-agents you want.
- Add or fix Organisation, Product, and FAQ schema where facts are stable.
- Rewrite priority pages with a direct answer in the first paragraph and real FAQs.
- Publish or refresh llms.txt only after crawlers return 200 on linked URLs.
- Notify search engines of material URL changes with IndexNow where supported.
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See what AI crawlers hit on your site
Technical blockers, missing context, weak AI-readiness signals — in one HTML report.
You'll get an HTML report to validate crawl and schema steps in this strategy order.
Frequently asked questions
What is the first GEO strategy for a small business site?
Confirm AI crawlers are not blocked and public pages return 200 HTML. Without crawl access, later content or llms.txt work has little effect.
Should GEO strategies replace SEO?
No. GEO extends SEO with AI crawler policy, structured data, and citation-ready copy. Google indexing fundamentals still matter.
How often should you revisit GEO strategies?
After every major deploy, CDN change, or CMS plugin touching robots.txt, caching, or security. Quarterly reviews are a practical minimum for active stores.
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