What should a GEO tool check first?

Crawl access and robots.txt for trusted AI bots. Without HTTP 200 on priority pages, schema and llms.txt changes rarely matter for AI visibility.

Are AI SEO tools worth it for GEO?

Worth it when they save time finding blocks you would miss in logs or CDN panels. Skip tools that only rewrite copy without proving crawlers can fetch your URLs.

Do I need a GEO tool or can I audit manually?

Manual checks work for small sites: robots.txt review, spot-fetch key URLs as GPTBot would, and validate schema. Tools help when multiple CMS, apps, or edge layers interact.

AI search fix

How to choose a generative engine optimisation tool

A generative engine optimisation (GEO) tool should audit whether AI crawlers can reach your site, whether robots.txt and CDN rules block GPTBot and similar bots, and whether schema.org JSON-LD is valid on key URLs. Strong tools surface fixes in plain language and separate Google Search readiness from optional llms.txt. They do not guarantee citations in ChatGPT, Perplexity, Gemini, or Google AI Overviews.

Many products labelled AI SEO overlap with GEO but skip edge cases: Cloudflare Bot Fight Mode, Wordfence, Shopify robots limits, or a missing llms.txt after crawl works. Prefer a tool that starts with HTTP and robots evidence, then content structure, then optional files.

What to look for in a GEO tool

Crawl and robots.txt: which AI user-agents are allowed or blocked.
Edge and WAF: Cloudflare, Wordfence, or host rules that still return 403 to bots.
Structured data: Organisation, Product, or FAQPage JSON-LD on money pages.
Clear report: prioritised fixes without promising rankings or guaranteed citations.

You'll get an HTML report on AI crawler access, robots.txt, llms.txt, and schema signals on your domain.

Run the diagnostic

Updated 2026-05-28

How to choose a generative engine optimisation tool

What to look for in a GEO tool

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