AI search fix
How much does generative engine optimisation cost?
Generative engine optimisation (GEO) pricing varies by scope: a one-off technical audit and HTML report sits at the low end; SaaS GEO tools charge monthly for ongoing scans; agencies and implementers price retainers for robots.txt, CDN, schema, and content work. You are paying for crawl evidence, fixes, and documentation — not guaranteed citations in ChatGPT, Perplexity, or Google AI Overviews. Compare quotes against deliverables you can verify on your live domain.
Be wary of flat fees that promise AI visibility outcomes. Sound pricing ties to audit depth, number of URLs, CMS complexity, and whether your team or the vendor implements changes.
| Offering | Typical scope |
|---|---|
| Express-style audit | Crawl, robots.txt, llms.txt, schema report on one domain. |
| GEO software | Recurring scans, history, and remediation lists across many URLs. |
| Agency retainer | Implementation on CDN, CMS, content, plus quarterly re-checks. |
| Course or playbook | Training only — you still pay internal time to ship fixes. |
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Frequently asked questions
Is GEO more expensive than SEO?
Not necessarily. Much GEO work is technical SEO overlap. Costs rise when multiple edge layers, stores, or locales need separate crawl policy.
Should I pay monthly for GEO?
Monthly tools or retainers help when your stack changes often. One-time audits suit stable brochure sites after initial fixes.
Can cheap GEO still be legitimate?
Yes if the deliverable is a verifiable crawl and schema report without guarantee language. Suspiciously cheap offers that promise citations are not.
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