AI search fix
How much does generative engine optimisation cost?
Generative engine optimisation (GEO) pricing varies by scope: a one-off technical audit and HTML report sits at the low end; SaaS GEO tools charge monthly for ongoing scans; agencies and implementers price retainers for robots.txt, CDN, schema, and content work. You are paying for crawl evidence, fixes, and documentation — not guaranteed citations in ChatGPT, Perplexity, or Google AI Overviews. Compare quotes against deliverables you can verify on your live domain.
Be wary of flat fees that promise AI visibility outcomes. Sound pricing ties to audit depth, number of URLs, CMS complexity, and whether your team or the vendor implements changes.
| Offering | Typical scope |
|---|---|
| Express-style audit | Crawl, robots.txt, llms.txt, schema report on one domain. |
| GEO software | Recurring scans, history, and remediation lists across many URLs. |
| Agency retainer | Implementation on CDN, CMS, content, plus quarterly re-checks. |
| Course or playbook | Training only — you still pay internal time to ship fixes. |
You'll get a priced-ready HTML audit baseline before you compare GEO quotes.
Run the diagnosticRelated questions
Updated