Website not showing in Perplexity — how to fix it

When your website does not appear in Perplexity answers, the cause is rarely a single switch. PerplexityBot may be blocked at the edge or in robots.txt, pages may be thin or awkward to parse, or rivals may simply be more quotable on the same query. Start by confirming PerplexityBot can fetch your URLs, then strengthen machine-readable structure and answer-led copy on the pages you want referenced. Fixing access alone does not guarantee mentions — Perplexity still chooses sources per query.

Perplexity blends retrieval with ranking signals similar to search engines, but it relies on its own crawler and freshness checks. After bots can crawl, focus on clear facts, stable URLs, and accurate schema.org markup where it helps parsers understand offers and FAQs.