AI search fix
Which companies offer generative engine optimization?
Generative engine optimization (GEO) companies usually fall into three groups: agencies that run audits and content projects, software tools that scan crawl and schema signals, and done-for-you implementers that edit robots.txt, CDN rules, and structured data on your stack. None of them can guarantee citations in ChatGPT, Perplexity, or Google AI Overviews. Start by proving AI crawlers can reach your site, then compare scope, evidence, and who owns ongoing maintenance.
Listicles that rank a single GEO vendor as best are marketing, not crawl proof. Ask for sample reports on a site like yours, which AI user-agents they test, and whether they separate Google Search readiness from optional llms.txt. SMB teams often begin with a paid technical audit and a short implementation guide before signing a long agency retainer.
How to compare GEO companies
- Evidence first: robots.txt, WAF, and HTTP status for GPTBot-class bots — not only content rewrites.
- Clear deliverables: HTML audit, file pack, or CMS-specific steps you can verify after handoff.
- No guarantee language: avoid contracts that promise AI rankings, citations, or revenue lift.
- Fit for your CMS: Shopify, WordPress, Webflow, and Wix each block crawlers differently.
Free · 2 minutes · no card
See what AI crawlers hit on your site
Technical blockers, missing context, weak AI-readiness signals — in one HTML report.
You'll get an HTML report on AI crawler access, robots.txt, llms.txt, and schema signals before you sign with a GEO vendor.
Frequently asked questions
What do generative engine optimization companies actually do?
They audit AI crawl access, fix robots.txt and edge blocks, improve schema.org JSON-LD, and sometimes publish llms.txt or answer-first copy. Scope ranges from one-time audits to monthly retainers.
How is a GEO agency different from a GEO tool?
Tools automate checks and reports; agencies add strategy, content, and implementation labor. Many teams use a tool for baseline evidence and an agency only for hard CMS or CDN work.
Should I hire a GEO company or start with an audit?
Start with a technical audit that proves which AI bots are blocked and which URLs return errors. Use that report to decide whether you need full-service help or only a few robots.txt and schema fixes.
Related questions
- What is generative engine optimization (GEO)?Pillar: what GEO covers before you pick a vendor.
- How to choose a generative engine optimization toolSoftware checks vs agency retainers — selection criteria.
- AI search visibility checklist for small businessDIY ordered steps to compare against any GEO proposal.
Updated
