AI search fix
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the practice of preparing a website so AI search systems and assistants can crawl, parse, and fairly evaluate your content. It overlaps with technical SEO but adds AI-specific signals: robots.txt rules for GPTBot and similar bots, edge allowlists, schema.org JSON-LD, optional llms.txt, and answer-first page copy. GEO does not guarantee rankings in ChatGPT, Perplexity, Gemini, or Google AI Overviews — each platform chooses sources on its own.
Most GEO work is foundational: unblock trusted AI crawlers, fix misleading disallow rules, validate structured data, and state who you serve in plain language on key URLs. Tools and agencies may package audits or implementation guides, but outcomes still depend on crawl access, content quality, and platform policies.
Core GEO work areas
- Crawl access: robots.txt, CDN or WAF rules, and HTTP 200 on priority pages.
- Structure: schema.org markup and clear page hierarchy for parsers.
- Optional llms.txt: a short markdown map after crawlers can reach the site.
- Content: concise answers, real FAQs, and facts that match what you sell.
You'll get an HTML report on AI crawler access, llms.txt, robots.txt, and schema signals on your domain.
Run Express CheckRelated questions
- What is llms.txt and do you need it for AI search?Hub page: what the file is and when it helps GEO.
- AI search visibility checklist for small businessPrioritized crawl, structure, and content steps in one list.
- Website not showing in ChatGPT — how to fix itTroubleshoot citation gaps after crawl access is fixed.
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