Website not showing in Perplexity — how to fix it

When your website does not show in Perplexity, the cause is rarely a single toggle. PerplexityBot may be blocked at the edge or in robots.txt, pages may be thin or hard to parse, or competitors may simply be more citable on the same query. Start by confirming PerplexityBot can fetch your URLs, then improve machine-readable structure and answer-focused content on the pages you want referenced.

Perplexity combines retrieval with ranking signals similar to search engines, but it relies on its own crawler and freshness checks. Fixing bot access alone does not guarantee mentions — you still need clear facts, stable URLs, and schema.org markup where it helps parsers understand offers and FAQs.