AI search fix

Website not showing in Perplexity — how to fix it

When your website does not show in Perplexity, the cause is rarely a single toggle. PerplexityBot may be blocked at the edge or in robots.txt, pages may be thin or hard to parse, or competitors may simply be more citable on the same query. Start by confirming PerplexityBot can fetch your URLs, then improve machine-readable structure and answer-focused content on the pages you want referenced.

Perplexity combines retrieval with ranking signals similar to search engines, but it relies on its own crawler and freshness checks. Fixing bot access alone does not guarantee mentions — you still need clear facts, stable URLs, and schema.org markup where it helps parsers understand offers and FAQs.

How to improve Perplexity visibility

Verify PerplexityBot is allowed in robots.txt and not challenged by Cloudflare or your WAF.
Check server logs for 403, 429, or JS challenge responses to PerplexityBot.
Strengthen JSON-LD on key landing, product, and FAQ pages.
Publish concise, citable paragraphs that directly answer buyer questions.
Re-test after deploy and monitor whether Perplexity cites your domain on target queries.

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See what AI crawlers hit on your site

Technical blockers, missing context, weak AI-readiness signals — in one HTML report.

You'll get an HTML report on PerplexityBot access, robots.txt, WAF blocks, and schema gaps.

Frequently asked questions

Does Perplexity only use PerplexityBot?

PerplexityBot is the primary crawler for fetching your pages. Other signals and third-party sources may also influence answers depending on the query.