GEO checklist for SaaS websites

A GEO checklist for SaaS starts on the marketing domain your buyers and AI crawlers actually fetch: pricing, product, docs, and security pages must return public 200 HTML. Allow trusted AI bots in robots.txt, fix CDN blocks on /docs and /blog, add accurate Product or SoftwareApplication schema on plans you sell, and write answer-first copy on integration and comparison pages. App subdomains behind login are usually out of scope until you publish equivalent public docs.

SaaS teams often optimize the logged-in app while the marketing site still blocks GPTBot. Split work: public marketing host first, then help center URLs listed in llms.txt if you use one. Re-check after launch weeks when new noindex rules ship on changelog or status subdomains.